WordPress is an open-source web software for creating beautiful websites. It is often said, that it is both free and priceless.
With unmatched power and ease of use, it is no wonder it powers more than 17% of the web.
What began as a blogging tool in 2003 has grown to become the largest self-hosted Content Management System (CMS) platform in the world, used by millions of sites and seen by tens of millions of people every day.
WordPress powers more than 17% of the web – a figure that rises every day. Everything from simple websites, to blogs, to complex portals and enterprise websites, and even applications, are built with WordPress.
WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.
Here are just a few reasons why we choose WordPress as the foundation for so many of our clients.
1. Ease of Use
WordPress is very easy to use and has an intuitive interface. Adding new content can be done quickly and easily without the need for web programming. This will save your organization both time and money.
2. Manage Your Website from Any Computer
WordPress is cloud based software, which you can log into from nearly any internet enabled computer via web browser. Now your website can be updated easily, from anywhere!
3. No HTML Editing or FTP Software Required
WordPress is a self-contained system and does not require HTML editing software (such as Adobe Contribute or Dreamweaver). You can create a new page or blog post, format text, upload images (and edit them), upload documents, video files, image galleries, etc. all without the need for additional HTML or FTP software.
4. Search Engines Love WordPress Sites
WordPress code is very clean and search engine friendly making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization. You can also use tags to further enhance your search engine optimization efforts and extend functionality with advanced plugins.
5. You Have Control of Your Site
No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site, and can easily make those simple updates yourself. This not only helps minimize costs, but also allows website administrators to quickly make changes and publish time sensitive content.
6. The Design of Your Website is 100% Customizable
WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.
7. A Blog is Built-in and Ready to Go
Since WordPress was originally created as a blogging platform, blogging capabilities are built-in and are easy to integrate, if desired. This is especially useful given the importance of content marketing in today’s competitive online landscape.
8. Extend the Functionality of Your Site with Plugins
Even though WordPress is extremely powerful out of the box, there are literally thousands of plugins that extend what WordPress does, so the actual functionality is nearly limitless. Add complex galleries, social networking, forums, social media widgets, spam protection, calendars, fine-tune controls for search engine optimization, and forms.
9. Your Site Can Grow as Your Business Grows
WordPress is extremely scalable, powering everything from small sites to some of the largest on the web. The software can host thousands of pages of content without sacrificing performance.
10. Have Multiple Users
As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user. Now you can build a team to manage of administrators, editors, and authors or build a full service membership site with as many levels as you would like.